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Insights (35)
Insights
Sigma Recognized as a Sample Vendor in the 2026 Gartner® Hype Cycle™ for Agentic AI
Learn more about Sigma’s perspective on agentic analytics and how Gartner views the market. Get complimentary access to the full report.
April 24, 2026
Insights
Accelerating the OODA Loop: How Sigma Delivers a Competitive Edge
See how Sigma removes friction across the OODA Loop (Observe-Orient-Decide-Act) to help teams turn data into faster, smarter decisions.
April 2, 2026
Insights
Why Building AI Apps Is Your Next Competitive Edge
Build AI apps directly on live warehouse data with Sigma to turn GTM workflows into operational AI that drives faster deals, iteration, and real results.
February 2, 2026
AI & Agents
Turning Everyday Business Files Into Trusted, Queryable Data With Unstructured AI
Learn how to analyze unstructured data with AI directly in analytics using Sigma and Snowflake, without moving files outside of your governed data environment.
January 22, 2026
Insights
When In Doubt: KPI, Bar Chart, Table
Most teams don’t need complex charts. Use a KPI, a bar chart, and a table to ship faster, explain the why, and help people decide.
October 15, 2025
Insights
Done For Now: Why Analytics Work Never Really Ends
What does “done” really mean in analytics? Katrina Menne explains why rigid flexibility matters for keeping data accurate, helpful, and trusted.
September 8, 2025
Insights
What 415,000 App Store Reviews Tell Us About How People Actually Use Gen AI
Real Gen AI app use looks different than the headlines suggest. Reviews of ChatGPT, Claude, Gemini, Grok, Deepseek, CharacterAI, and Replika show why.
September 8, 2025
Insights
The FP&A Stack Is Collapsing—Here’s Why That’s A Good Thing
The FP&A stack is breaking—and that’s good. Learn how collapsing tools into your cloud data warehouse with Sigma makes finance faster, clearer, and smarter.
August 27, 2025