Why teams choose Sigma vs Looker

See Sigma in action

We excel in the cloud

Work with data in the spreadsheet format—and functions—you already know.

An arrow icon pointing to the right

Dashboards that work the way you’ve always wanted

Don’t choose between speed-to-insight and scalability. Sigma dashboards get you both.

An arrow icon pointing to the right

Build powerful apps on your cloud data

Know how to use a spreadsheet? Now you can build a data application.

An arrow icon pointing to the right

Scale with unmatched performance

Generate sustainable revenue by using Embedded Applications with Sigma to sell data as a product to your existing customers.

An arrow icon pointing to the right

Don't take it from us, take it from our customers

Top teams choose Sigma.

See for yourself. Sigma is a G2 crowd favorite, backed by countless reviews.

“The best and possibly last BI tool you will ever need”

Verified User in Information Technology and Services

Sigma is the enterprise leader in self-service analytics and business intelligence

FEATURE COMPARISON
As of January 5, 2026

Sigma

Looker

Spreadsheet Interface
check yes

Familiar rows, columns, and formulas on live data.

check no

No spreadsheet view; datamust be pre-modeled inLookML.

Warehouse Integration
check yes

All operations are securely executed on the warehouse; data is never stored or exposed in external caches.

check no

Ad-hoc explorations executed on a proprietary cache outside of warehouse.

Real-Time Collaboration
check yes

Multiplayer editing—build together in the same workbook.

check no

No live editing; risk of overwrites and version conflicts

Writeback
check yes

Add versioned, concurrent, and governed inputs directly into the warehouse.

check no

No native support; limited to modeled table objects only.

Workflows + Data Apps
check yes

Build warehouse-native apps with context, approvals, and what-if scenario modeling

check no

Does not support native data application development.

Python + SQL
check yes

Full SQL editor plus Python scripting for advanced analysis.

check no

SQL requires LookML; no native Python support.

AI + Natural Language
check yes

Use any LLM from your warehouse to build apps with goverend workflows and leverage AI to write formulas.

check no

Must know LookML to write formulas and requires manual adjustments.

Drilldowns & Pivots
check yes

Right-click drilldowns and customizable pivots on any element.

check no

Must be predefined in LookML.

Lineage & Governance
check yes

Visual lineage of every source and transformation; warehouse-native

check no

Only via LookML dependencies; no visual tracing.

Customer Support
check yes

In-product live chat for all users, avg. 23 sec response.

check no

Available for admins only.

Top organizations choose Sigma. See for yourself.

dev mark
cona mark
cbre mark
duo mark
work mark
dev mark
cona mark
cbre mark
duo mark
work mark
dev mark
cona mark
cbre mark
duo mark
work mark
dev mark
cona mark
cbre mark
duo mark
work mark

The 2025 Gartner® Magic Quadrant™ for Analytics & Business Intelligence

Read about Sigma's first-time recognition in this report.

2025 Gartner® Magic Quadrant™

Additional resources