Why teams choose Sigma vs ThoughtSpot

See Sigma in action

We excel in the cloud

Work with data in the spreadsheet format—and functions—you already know.

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Dashboards that work the way you’ve always wanted

Don’t choose between speed-to-insight and scalability. Sigma dashboards get you both.

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Build powerful apps on your cloud data

Know how to use a spreadsheet? Now you can build a data application.

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Scale with unmatched performance

Generate sustainable revenue by using Embedded Applications with Sigma to sell data as a product to your existing customers.

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Don't take it from us, take it from our customers

g2 award badges for summer 2025.

Top teams choose Sigma.

See for yourself. Sigma is a G2 crowd favorite, backed by countless reviews.

“The best and possibly last BI tool you will ever need”

Verified User in Information Technology and Services

BI Feature Comparison

FEATURE COMPARISON
As of August 14, 2025

Sigma

ThoughtSpot

Spreadsheet Interface
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Provides a familiar spreadsheet UI on live warehouse data, improving time to value for developers and adoption for business users.

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No traditional spreadsheet interface; relies on search and AI-driven analytics.

Semantic Layer Integration
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Natively queries Snowflake Semantic Views and other governed metrics without duplicating data.

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Relies on modeled Worksheets; no native semantic-layer integration.

Data App Development
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Build full, no-code Data Apps with writeback, actions, and role-based workflows directly on the warehouse.

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Focused on analytics and Liveboards; no native app-building or workflow automation.

Multi-Modal Development
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Switch between spreadsheets, SQL, Python, and AI in a single workbook without context-switching.

check no

SQL and Python available only in separate Notebook workflows; no unified environment.

Writeback
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Input Tables and CSV uploads write back securely to the warehouse for planning and workflows.

check no

No native writeback; must update data outside the platform.

AI Model Flexibility
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Use Snowflake Cortex, Databricks Model Serving, or your own hosted LLMs for NL query and enrichment.

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Tied to vendor-provided AI models only.

Unstructured Data Querying
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Query PDFs, images, and semi-structured data with File Columns + AI SQL directly in the UI.

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Primarily built for structured/tabular data.

Governed Collaboration
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Real-time multi-user editing with role-based locks, change tracking, commenting, and shared views.

check no

Collaboration via comments and shared views; no simultaneous co-authoring.

Materialization Controls
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Define scheduled or on-demand materialization to optimize cost and performance.

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Relies solely on warehouse performance; no in-tool materialization control.

Lineage
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Detailed lineage views for every element, tracing data origin and transformations.

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Basic lineage via governed data models; lacks element-level detail.

Embedded Analytics Feature Comparison

FEATURE COMPARISON
As of August 14, 2025

Sigma

ThoughtSpot

Ease of Setup
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No-code UI theming and secure iFrame embedding with signed URLs; go live in days without heavy modeling.

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Requires Worksheet modeling and Visual Embed SDK setup before embedding.

Administration & Maintenance
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Flexible switching between spreadsheet, SQL, and Python reduces brittle modeling and handoffs.

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Ongoing model management needed as requirements evolve.

Governed Embedding APIs
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Full API control for provisioning users, managing permissions, and embedding governed content.

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Embedding APIs exist, but governance is primarily managed manually in the UI.

Data App Embedding
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Embed full Data Apps with writeback and role-based workflows for customer-facing use cases.

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Embedding limited to search, Liveboards, and dashboards—no app workflows.

Query Performance Controls
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Optional caching and materialization to control cost/performance for embedded experiences.

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No embedded materialization controls; relies on warehouse performance.

User Experience
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Familiar spreadsheet interface for embedded users, lowering training friction.

check no

Requires training on search phrasing and model structure before users can explore.

Security & Permissions
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Row-, column-, and cell-level security on both read and writeback actions.

check no

Row- and column-level security for reads; no native writeback.

AI in Embedded
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Bring your own AI models into embedded workflows for NLQ, enrichment, and automation.

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Limited to ThoughtSpot AI capabilities in embedded contexts.

Quality of Support
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Real-time in-app support with sub-minute response times and live call scheduling.

check no

Community-first support; in-app chat only at higher pricing tiers.

Top organizations choose Sigma. See for yourself.

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The 2025 Gartner® Magic Quadrant™ for Analytics & Business Intelligence

Read about Sigma's first-time recognition in this report.

2025 Gartner® Magic Quadrant™

Additional resources