There's a better way to do business intelligence, and it starts with Sigma.
Product
AI/ML
AI Apps
AI-Powered Apps and Insights: Sigma’s December 2025 Product Launch
See Sigma’s latest enhancements and upcoming roadmap, including AI Query, AI Builder, MCP client and server, Snowflake Cortex Agents integration, and Sigma Tenant upgrades.
December 11, 2025
8 min read
Recent Posts
Sigma News
AI Apps
Updates
What Happened at Workflow 2026: Insights from Sigma’s First User Conference
March 16, 2026
AI/ML
How We Built a Churn Prediction ML Engine in Sigma: From POC to Production
March 12, 2026
AI Apps
Embedded Analytics
Move Beyond Static Spreadsheet Analysis and Act on Insights in Real Time
March 9, 2026
Inside Sigma
Why I Wanted to Build RevOps at Sigma
March 4, 2026
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All
Data Analytics
Metrics That Mislead: Why You’re Measuring the Wrong Things
Not all metrics are useful. Learn how to spot red flag metrics that mislead teams and how to replace them with ones that actually drive outcomes.
All
August 21, 2025
8 min read
Engineering
The Unique Language Sigma Uses To Supercharge SQL Testing At Scale
Sigma engineers built a custom DSL to make compiler testing faster, cleaner, and UI-free. Here’s how .wb files power thousands of reliable SQL tests.
All
August 21, 2025
8 min read
Data Modeling
Data Analytics
The KPI Graveyard: How To Move On From Useless Metrics
Outdated KPIs clog dashboards and confuse teams. Learn how to spot dead metrics, clean up your reporting, and focus on what actually drives decisions.
All
August 14, 2025
8 min read
Data Analytics
The Rise Of The Data Concierge: How Companies Are Bridging The Knowledge Gap
Data concierges are transforming how business teams access and use data-bridging the gap between analysts and decision-makers for faster insights.
All
August 14, 2025
8 min read
Data Analytics
Data Portals Vs. Data Catalogs: What’s The Difference And Why It Matters
Learn the key differences between data portals and data catalogs and why using the right tool (or both) is essential for data access, trust, and governance.
All
August 14, 2025
8 min read
Data Analytics
How To Build A Reusable Analytics Component Library
Build a reusable analytics component library to speed up BI development, improve consistency, and empower self-service across your organization.
All
August 15, 2025
8 min read
Data Analytics
The Anatomy Of A Broken Insight
Even accurate data can fail. Learn why insights break down and how better timing, relevance, and storytelling turn analysis into action.
All
August 14, 2025
8 min read
Data Analytics
The Data Org Dilemma: What Structure Actually Scales
Choosing the right data org structure—centralized, embedded, federated, or hybrid—can make or break scale, speed, and alignment across teams.
All
August 14, 2025
8 min read
Insights
RIP, On-Prem BI: Time To Bury The Past And Build Better
On-prem BI isn’t just aging—it’s holding teams back. See why the smartest data leaders are leaving it behind and rethinking the stack from the ground up.