There's a better way to do business intelligence, and it starts with Sigma.
Product
AI/ML
AI Apps
AI-Powered Apps and Insights: Sigma’s December 2025 Product Launch
See Sigma’s latest enhancements and upcoming roadmap, including AI Query, AI Builder, MCP client and server, Snowflake Cortex Agents integration, and Sigma Tenant upgrades.
December 11, 2025
8 min read
Recent Posts
Sigma News
AI Apps
Updates
What Happened at Workflow 2026: Insights from Sigma’s First User Conference
March 16, 2026
AI/ML
How We Built a Churn Prediction ML Engine in Sigma: From POC to Production
March 12, 2026
AI Apps
Embedded Analytics
Move Beyond Static Spreadsheet Analysis and Act on Insights in Real Time
March 9, 2026
Inside Sigma
Why I Wanted to Build RevOps at Sigma
March 4, 2026
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All
Cloud BI
How To Design A BI Product Owner Role That Actually Drives Results
A well-defined BI Product Owner role bridges business and data teams, driving better decisions, stronger governance, and real results from analytics initiatives.
All
May 13, 2025
8 min read
Data Analytics
Drowning in Dashboards? Here’s How to Fix Data Fatigue
Too many dashboards, not enough clarity? Learn how to combat data fatigue with smarter design, curated insights, and intentional data habits.
All
May 12, 2025
8 min read
Data Modeling
Data Analytics
What Is Green Data? Making Analytics More Sustainable
Green data is the future. Learn how to reduce your analytics’ environmental impact with smarter queries, leaner models, and energy-efficient data stacks.
All
May 12, 2025
8 min read
Data Analytics
Reverse ETL Explained: Analytics’ Final Stretch
Reverse ETL sends insights from your data warehouse to everyday tools—activating data, aligning teams, and powering smarter business decisions.
All
May 12, 2025
8 min read
Data Analytics
Can Data Fix Employee Retention? HR Analytics In A Nutshell
HR analytics helps companies predict attrition, improve experience, and make smarter people decisions—all backed by data, not just gut instinct.
All
May 12, 2025
8 min read
Engineering
Scaling UX Discovery With Sigma: Mining Patterns In Massive Datasets
How Sigma instrumented collaborative edit patterns to investigate UX friction, validate signal thresholds, and guide engineering investment—without overbuilding.
All
May 15, 2025
8 min read
AI/ML
Product
This Is Generative Intelligence: A New Standard For Enterprise AI
Sigma introduces generative intelligence: a new framework that fuses AI with BI to deliver trusted, actionable insights—at scale, with context.
All
May 7, 2025
8 min read
AI/ML
Product
Bring Ask Sigma To Your End Users—Right Inside Your App
Say goodbye to black box AI. Ask Sigma brings context, control, and transparency to embedded analytics—right where your users need it most.
All
May 5, 2025
8 min read
AI/ML
Insights
Your AI Strategy Should Be The Same As Your Data Strategy
No one knows how the AI market will evolve in the next few years, so don’t get pigeonholed into one approach or LLM.