There's a better way to do business intelligence, and it starts with Sigma.
Product
AI/ML
AI Apps
AI-Powered Apps and Insights: Sigma’s December 2025 Product Launch
See Sigma’s latest enhancements and upcoming roadmap, including AI Query, AI Builder, MCP client and server, Snowflake Cortex Agents integration, and Sigma Tenant upgrades.
December 11, 2025
8 min read
Recent Posts
Sigma News
AI Apps
Updates
What Happened at Workflow 2026: Insights from Sigma’s First User Conference
March 16, 2026
AI/ML
How We Built a Churn Prediction ML Engine in Sigma: From POC to Production
March 12, 2026
AI Apps
Embedded Analytics
Move Beyond Static Spreadsheet Analysis and Act on Insights in Real Time
March 9, 2026
Inside Sigma
Why I Wanted to Build RevOps at Sigma
March 4, 2026
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All
Data Analytics
How Data Traceability Protects Your Business (And Your Reputation)
Data traceability ensures accuracy, trust, and compliance by tracking where data comes from, how it's transformed, and how it's used in BI systems.
All
July 16, 2025
8 min read
Data Analytics
From Resistance To Buy-In: The Human Side Of Data Culture
A true data-driven culture starts with people, not dashboards. Learn how to drive lasting change through leadership, training, and clear communication.
All
July 16, 2025
8 min read
Insights
Careers
Analytics Engineers: It’s Time To Pick A Side
Analytics engineers are stuck in the middle. To stay relevant, you need to lean in—toward impact, ownership, and decisions that move the business.
All
July 14, 2025
8 min read
Cloud BI
AI/ML
How To End Data Sprawl: Democratize Data And AI Without The Chaos
End data chaos. Learn how to democratize data and AI across teams without silos, duplication, or losing control with governed, real-time access.
All
July 9, 2025
8 min read
Comparison
Tableau vs. Sigma: The Battle Between Old BI And Real-Time Analytics
Still using extracts? Discover why Sigma’s live-data approach outpaces Tableau’s legacy BI model and how real-time insights drive better, faster decisions.
All
July 9, 2025
8 min read
Data Analytics
How Behavioral Science Can Transform Your Data Reporting Strategy
Use behavioral science to make your data reports more persuasive, trustworthy, and actionable by aligning with how people actually think and decide.
All
July 9, 2025
8 min read
Data Modeling
Data Analytics
Smarter Text Extraction Techniques Every Analyst Should Know
Master smarter text extraction techniques to turn messy, unstructured data into clean, actionable insights faster and with less manual cleanup.
All
July 9, 2025
8 min read
Product
Introducing Warehouse AI Models And The Usage Dashboard For Ask Sigma
You can now run Ask Sigma on the AI models available in Databricks or Snowflake. Plus, Ask Sigma’s new usage dashboard gives administrators visibility into how the agentic AI is used across the organization.
All
June 30, 2025
8 min read
Data Modeling
Data Analytics
Your Spreadsheet Can’t Do This: Unlocking The Value Of Geospatial Data
Turn spreadsheets into smarter decisions—learn how geospatial data visualizations unlock insights that traditional BI tools miss.