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You know ad-hoc reports provide value to your company. But when you’re constantly being bombarded with requests, it can feel like you’re living in “report factory hell.” You’re continually interrupted by other people’s emergencies, which produces stress. And because you have other high-priority things to do besides delivering ad-hoc reports, insights are often delayed — so important decisions are made without data. The situation isn’t good for anyone. But it doesn’t have to be this way. Let’s look at how you can implement ad-hoc reporting in a way that delivers important insights for your domain experts across marketing, sales, and other departments without wreaking havoc on your sanity.

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Organizations must bring together all the silos of data into one central data platform so people can access it and analyze it—that's something that both Snowflake and Sigma facilitates.

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In this episode of Data Demystified, we sat down with Joseph Bates, Analytics Architect at Migo to dive into his approach and process for building their data architecture.