Maximize the Return on Your Data Investment

Overcoming Obstacles to Faster Business Insights



Maximize the Return on Your Data Investment

Overcoming Obstacles to Faster Business Insights

Introduction

To be competitive in today’s business environment, you must move fast, ask the right questions, make the right decisions, and provide the best possible experience to customers. Of course, that is easier said than done. But the right approach to data analytics and business intelligence is a significant part of the winning formula.

‘Data-Driven’ is No Longer the Goal. It’s the Requirement.

We’ve long heard that organizations strive to be data-driven. And until now it’s actually been a competitive advantage. In 2020, it’s no longer something to aspire to — but a requirement for staying relevant. Data volume is only increasing, and if you’re not on the fast track to modernizing your data infrastructure to make data rapidly accessible to every business team, you won’t be getting the full benefit of your data investment.

Forrester reports that data-driven companies grow on average more than 30% annually. But despite universal agreement that data has the power to improve decision making across all parts of an organization, many companies are still struggling to make that a reality and reap the benefits.

According to a study by NewVantage Partners, only 31% of executives feel they have been able to build a “data-driven culture.” And according to Gartner, 87% of companies have low BI and analytics maturity. By harnessing a modern cloud data infrastructure, you can accelerate analytics velocity, ROI, and adoption across your organization.

In this eBook, we’ll show you how you can use Snowflake’s cloud data platform and Sigma’s collaborative analytics tool to overcome the issues that have plagued data, IT, and business teams for the last decade. This cloud-first analytics stack enables companies to drive insights faster than ever before—all while lowering cost, reducing IT overhead, and extending governed data access to every employee.

Read on to discover how your company can:

  • Create a single source of governed data in Snowflakes’s cloud data warehouse
  • Generate real-time business insights at scale 10-100X faster than other data platforms
  • Grant data and analytics access to any team in your organization
  • Start building a more data-driven culture from within

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The Common Obstacles
to Faster Business Insights

A modern cloud analytics strategy can speed up insights and unlock ROI from your data investment. But before you can take advantage of this potential, you need to identify the obstacles ahead of you.

These obstacles are a combination of technical, organizational, and cultural requirements that hold companies back. Fortunately, Snowflake and Sigma have worked with customers like you to identify these challenges, and offer a tightly-integrated cloud data platform and analytics solution that can address them head on.

Obstacle #1:

Disjointed data sources

According to IDG, the average company collects data from more than 400 data sources. And data volume increases at a staggering 63% each month. This massive, disjointed assemblage of data makes it challenging for business decision makers to grasp the full scope of their organization’s data in real time, understand what’s happening across business units, and generate actionable insights that inform accurate decisions.

The average company collects data from more than 400 data sources.

Even worse, with so many moving and continuously changing pieces, it becomes increasingly difficult to trust the data if you don’t have a centralized source of governed truth that analysts and domain experts can rely on to mine insights.

Want to keep reading?

Learn how Sigma and Snowflake can help you accelerate time to value for your data investment.