DATA ANALYTICS

Inforgraphic: Campaign Spend Attribution with Sigma

Julian Alvarado

Content Lead, Sigma Computing

“The old saying goes that “half the money spent on advertising is wasted; the trouble is you don’t know which half.”

But as a campaign manager at a high-growth startup, it is your job to know. After all, how many of your weekly meetings involve justifying the ROI of marketing spend across the programs and campaigns across these channels to leadership?

In a typical analytics workflow, marketing teams depend on data and BI teams to collect and present data in static dashboards full of metrics but little insights. And while these dashboards are great for top-level analysis, marketers need to dig deeper – but are stuck unless they know SQL.

This leaves them with two choices: rely on busy BI teams for further analysis that can take days or weeks – or they can scramble to download and combine CSVs, and other data extracts manually in a single spreadsheet. Problem is, traditional spreadsheets weren’t designed to handle the types of analyses marketers do on a day-to-day basis.

But what if there was a solution that allowed marketers to get results faster and enable them to ask any question of the data in a slice and dice manner they are familiar with in tools like Excel?

Welcome to Sigma, a business intelligence tool that provides a single spreadsheet interface for teams to collaborate in a secure and governed environment – complete with robust dashboarding and reporting functionality expected of traditional business intelligence solutions.

If a picture is worth a thousand words, then granular level analysis could uncover millions of dollars of pipeline. With Sigma, marketers can get to the lowest level of detail, where revenue and marketing cost risks are buried. 

Don’t take our word for it. Try Sigma for yourself.