Infographic: It’s Time
to Reimagine Retail Analytics
Data Evangelist, Sigma
We have entered a new era, “The Age of the Customer.” Products and services still fall squarely under the control of sellers, but the balance of power has shifted. Customers have access to more information, have more choices, and with the advent of social media, have more influence than ever before. And with this new found power has come skyrocketing demands. Today’s savvy consumer expects top quality service, personalized messaging and recommendations, and a seamless customer experience — whether it’s digital or in brick-and-mortar locations.
In addition to the struggle of meeting customer expectations, today’s retailers have to fight off digital behemoths like Amazon that have mastered the online buying experience and smaller, specialty brands that are expanding their direct to consumer efforts. These upstarts are leveraging social media to connect directly to customers and deliver unique and curated experiences.To navigate this new normal, retailers must fully leverage their data and empower everyone in their organization to make data driven decisions on demand. Data insights have the power to help companies successfully navigate disruption, mitigate losses, and even increase profitability. But in order to do that, retailers must reimagine retail analytics and fully embrace what the cloud has to offer.
Check out our infographic below to learn more about the retail cloud analytics ecosystem, tips for avoiding the traps of outdated workflows, and how leading companies are using modern retail analytics.
Modern Retail Analytics for a Fast Moving World
Despite the challenges they face, the future looks bright for retailers that are transitioning from a reactive to a proactive approach with their data. Armed with a modern cloud analytics solution like Sigma, retailers can take full advantage of the possibilities of the cloud.
Sigma is helping a new generation of retailers navigate disruption, deliver incredible customer experiences, and increase revenue. It’s purpose-built for the cloud, can scale along with your organization, and has a powerful spreadsheet interface that enables everyone to access, analyze, and make decisions based on data.