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Erik Van Dorp on Becoming a Data-Driven Marketer

Erik Van Dorp on Becoming a Data-Driven Marketer

INDUSTRY TALKErik Van Dorp on Becoming a Data-Driven MarketerDevon TackelsHead of Communications, SigmaAsk any marketer, and they will tell you that analytics has increasingly become a part of their day-to-day life. Long gone are the days of broad, untargeted TV spots...

What $18 Billion Means for the Future of BI

INDUSTRY TALKWhat $18 Billion Means for the Future of BILast week, the BI landscape as we know it changed forever. Unless you’ve been living under a rock, you’ve probably heard about the recent Looker and Tableau acquisitions. The combined $18.3 billion investments...

Sigma’s 2019 Cloud BI and Analytics Predictions

INDUSTRY TALKSigma’s 2019 Cloud BI and Analytics PredictionsIt’s a pivotal moment for data. Despite forward momentum last year, Business Intelligence (BI) adoption has yet to move beyond 30% of all employees. What lies ahead as companies seek to get data in the hands...

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