You’re under extreme pressure to attract new shoppers, increase basket sizes, promote more profitable products, and drive customer retention. This requires going beyond gut instincts and understanding shoppers faster, at a deeper level, and across more touch points than ever before.
But your spreadsheets keep crashing under millions of data points from dozens of sources. You ask your BI team for help, but they send you to the back of their request queue. And the high-level retail dashboards they give you lead to more questions than answers. There has to be a better way!
In this free playbook, we dive into three data-driven techniques for:
- Improving product affinity and market basket analysis
- Product mix and placement strategies that drive conversions
- Recommendation engine optimization and personalization