There's a better way to do business intelligence, and it starts with Sigma.
AI/ML
Product
Connect the Sigma MCP Server to AI Chat Assistants like ChatGPT & Claude
Get instant, governed answers from your business data in any AI assistant with an MCP Client, powered by Sigma's MCP Server with built-in context and semantics.
April 21, 2026
Recent Posts
AI/ML
Product
Connect the Sigma MCP Server to AI Chat Assistants like ChatGPT & Claude
April 21, 2026
AI Apps
We Replaced a $15k Revenue Execution Platform with a Simple Sigma Workflow
April 15, 2026
AI Apps
AI/ML
Workflow Recap: Bridging LLMs and Analytics with Sigma AI Query
April 14, 2026
Embedded Analytics
What Is Writeback in Embedded Analytics?
April 13, 2026
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All
Unlocking the treasure trove: harnessing unstructured data with Sigma's text processing tools
Sigma’s out-of-the-box text processing capabilities make it a breeze to connect directly to these unstructured data sources and start mining them for the gold within!
All
April 4, 2024
8 min read
Data Analytics
Insights
When does talking about a dog increase your sales win rate?
A Sigma Labs analysis of Gong data to determine what kind of—and how much—small talk will get a prospect engaged and more open to trusting them. The results will surprise you. 👀
All
March 27, 2024
8 min read
Inside Sigma
Announcing the Sigma Data Impact Awards
Today we’re announcing nominations are open for Sigma’s first annual customer awards. All Sigma customers are eligible; we are ready to hear your stories about the unexpected and impactful things you’ve built in Sigma.
All
March 26, 2024
8 min read
Sigma Named the 2024 Ecosystem Technology Partner of the Year by Fivetran
Sigma is honored to receive the award for ecosystem technology partner of the year from Fivetran recognizing our shared achievements in providing fast and accessible data stack solutions to our more than 300 joint customers.
All
March 20, 2024
8 min read
AI/ML
How to Successfully Navigate AI in BI: 7 Key Considerations
Companies are racing to use AI, or artificial intelligence, to stay innovative and keep up with competitors. Think about how Netflix recommends shows you might like or how Spotify creates a playlist every week. Even LinkedIn suggests jobs that match your skills. AI powers all these helpful features.
All
February 15, 2024
8 min read
Sigma News
Sigma Announces Expansion to AWS UK
As we expand our global presence and enhance our support for diverse teams and industries worldwide, we are delighted to announce the launch of our GDPR-compliant Sigma deployment in AWS UK, located in London, United Kingdom.
All
February 8, 2024
8 min read
How Snowflake's Connector for Google Analytics Centralizes Marketing Data
Discover how Sigma used Snowflake’s Google Analytics connector to access all raw data, enabling deeper insights and more informed business decisions. Read the full story.
All
February 8, 2024
8 min read
Python in Sigma: Data Science for Your Business
Sigma's Python: Merge data science and business insights. Eliminate silos between code and spreadsheets for maximum data value across teams.
All
February 1, 2024
8 min read
Product
Everything New We’ve Launched in Our Product This Year
Celebrate Sigma's 2023 product launch highlights: over 66 new features and updates, including input tables, version tagging, dynamic period comparisons, and more innovations redefining analytics and BI.