DATA ANALYTICS

6 Benefits of Real-Time Data Analytics for Businesses

Nazim Foufa

Marketing Content Specialist at Sigma Computing

The benefits of real-time analytics are powerful. Real-time analytics enable users to view, assess, and analyze data as it is flowing into the business. Which can be displayed on a dashboard or report.

Delays in operations and decision-making processes can cost valuable time and money. Real-time analytics remedies these challenges by enabling users to make decisions with instant, descriptive insights drawn from the most current data.

For example, real-time analytics means increased accessibility, more effective marketing, improved customer service, and smoother operations.

Without the benefits of real-time data, businesses may lose valuable information and lose out on potential business opportunities.

In this post, we’ll explore several benefits of real-time analytics, and how Sigma can apply them to your business.

Live Data Visualization

With traditional data, users obtain a snapshot in time of the information displayed in a chart. With real-time data, however, visualizations reflect changes that occur within the business in real-time.

This means that dashboards are current at any moment. With Sigma, users can customize their dashboards to share data quickly and smoothly to ensure decision-making never gets put on hold.

Faster Decision-Making

It’s estimated that each person on the planet creates 1.7 MB of data every second. With copious amounts of data coming from multiple sources, it can be difficult to simplify and organize key information without an agile decision-making process.

The advantages of real-time data processing unlock the ability to move forward with business decisions in a timely and constructive way. By using accurate insights, users can remove, update, and introduce new business ideas and operations to the organization with lower risk.

Sigma makes it easy to collaborate with other users with its sharing and embedding features, passing along insights at a faster rate and a broader scale. 

Improved Customer Relations

Customer satisfaction is a top priority for any business. Through the benefits of real-time reporting, businesses can assess customer needs as they occur, allowing for a quicker response time and increased customer satisfaction. Real-time analytics enable businesses to allocate resources to the campaigns and efforts that need them based on data rather than guessing.

Enhanced Logistics

Use real-time analytics to understand shipping trends, cut costs by removing inadequate routes, update current inventory, and manage warehousing operations.

Not only will the benefits of real-time data drastically improve supply chain logistics, but users will have enhanced insights on product placement, pricing strategies, operational risk management, and better cost and labor optimizations.

Logistics are presented as they develop, allowing users to get ahead of potential flaws to facilitate more efficient and smoother operations.

Better Adaptation To Market Fluctuations

Certain industries are vulnerable to rapid market fluctuations, commodities trading being the primary example. Real-time data reporting is essential to business survival in such instances.

Other industries such as hotel chains and airlines manage prices and availability based on current events that can change rapidly. Real-time data is vital to all these scenarios.

With the majority of today’s operations taking place online, businesses and especially retailers must respond quickly to changing demand, costs, and customer trends.

Through real-time data processing, Sigma users can intercept these changes and adapt to sudden market fluctuations, reducing the risk of forfeiting profits and declining customer satisfaction.

Smoother Operations

Workforce productivity is increased most effectively by improving operational processes. Real-time data analytics helps identify current trends, how they are implemented, and where improvements can be made.

For example, facilities managers can improve space allocation, devise preventative maintenance plans, and monitor organizational assets. With real-time analytics, they can confirm that all critical components are running smoothly in every aspect.

In summary, the benefits of real-time analytics result in improved customer relations,faster-operating speeds, and an overall gain of competitive and financial rewards.

Sigma Enables Real-Time Data Analytics

Through Sigma, go beyond the dashboard by improving performance, collaborating cross-functionally, and empowering business users through self-service.

Connect directly to your cloud data platform, so you always have access to the live data you need to fuel personalized and on-trend customer experiences. Plus, all your analyses are updated automatically, so you can revisit and reuse them anytime.

To learn more about how your business can benefit from the use of real-time analytics, start a free trial today.