Sigma Embedded Analytics Methodology Whitepaper
In the age of digital transformation, data's importance has grown exponentially. Enterprises, regardless of their size, face increasing demands from customers seeking access to their data. Historically, businesses have responded by establishing "customer portals" that facilitate secure access to a self-service analytics environment. In today's dynamic market, providing such a service is no longer just an added benefit—it's a necessity.
Embedding analytics seamlessly integrates your customer's experience. If a customer spends significant time in your application, embedded analytics ensures they don't need to leave your platform to obtain insights elsewhere. Essentially, embedding amplifies user engagement, encouraging customers to spend more time exploring data insights within your ecosystem.
This white paper provides an in-depth overview of the various aspects to consider when integrating a customer-centric analytics solution into your online platforms as well as a demonstration of how embedding works in Sigma.