Spring Showcase 2025: The UI to Your AI
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Marketing Campaign Analysis with Sigma

September 1, 2021

Watch this short demo to see how Sigma enables marketing analysts and campaign managers to analyze and visualize live marketing data without the data size limitations of traditional spreadsheets. In this video, we drill from a campaign dashboard to the detailed, underlying data to perform calculations and analysis. We identify how campaigns are performing in terms of leads and bookings, and how different customer segments convert along the sales pipeline.

 

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