eBook

Sigma for Retail Merchandising

Merchandisers today are under extreme pressure to attract new shoppers, increase basket sizes, promote more profitable products, and drive customer retention. This requires going beyond guesses and gut instincts to understand shoppers faster, at a deeper level, and across more touch points than ever before.

This eBook details how Sigma is empowering retail merchandisers to measure product affinity, conduct market basket analysis, determine product mix and placement, optimize recommendations, and so much more. You’ll see why merchandisers count on Sigma to:

  • Understand shoppers across the full journey
  • Anticipate demands and predict outcomes
  • Make data-driven decisions that deliver revenue