Marketing Play #3
Build a Customer Journey 360 to Deliver Personalized and Seamless Experiences
Marketers have more sophisticated tools and greater access to data than ever before. But along with these expanding capabilities comes increasing expectations. Today’s C-suite and sales teams demand marketing leaders move beyond simple tactic-level thinking to strategic thinking that aligns with larger business goals and ultimately drives revenue.
Customer 360’s enable marketers to personalize their funnels and create more tailored experiences that increase conversions, customer satisfaction, and up/cross-sells.
But building a complete view of your company’s entire relationship cycle with a customer is a monumental task when the journey consists of hundreds of interactions across dozens of platforms. Many companies leave money on the table by settling for partial views that tell an incomplete story about their relationships with their customers.
Loaded with actionable strategies and insights, this marketing play is your no-fluff, easy-to-implement guide to building a complete Customer 360 so you can personalize the customer journey and increase revenue. In this guide, we explore:
- How to map the customer journey across the 5 stages of the funnel
- Ways to integrate your data into a single source of truth
- The most impactful customer cohorts to build
- How personalized CTA’s can increase conversions by 202%
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