Budget Allocation for Marketing

This tool streamlines the marketing planning and spend allocation process into a single workbook and eliminates the need for a dedicated software product for this purpose. Instead of using a mixture of spreadsheets, the CRM and a BI tool to track and allocate marketing spend, Sigma gives you the ability to enter data like you would in a spreadsheet and combine it with CRM data coming from your warehouse, increasing efficiency and accuracy. This demo also shows how you can create multiple personas and access controls in Sigma.

Sigma