Promotion Pricing Optimization

Setting promotional prices affects both profitability and brand perception, yet retailers often rely on manual processes when pricing thousands of products, leading to outdated, challenging, and often unprofitable discount decisions. Sigma for promotion price optimization takes the guesswork out of this process. Users can drill into past performance and create a scenario by choosing target products and discount strategies. Behind the scenes, sophisticated machine learning algorithms instantly forecast the sales volume, revenue, and profit for each strategy, providing clear recommendations and ensuring promotional decisions drive profitability goals.

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