How does a global leader in workforce software move from 95% Excel-based reporting to a real-time, consolidated finance platform? Following a major private equity acquisition and the consolidation of four distinct entities, Magnit faced a classic finance nightmare: antiquated ERPs, "Frankenstein" workflows, and a heavy reliance on manual spreadsheets for critical workflows.

Learn the ways Magnit, a leader in contingent workforce management, removed points of friction in finance and accounting workflows and built collaborative apps that bridged the gap between technical and business teams:
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Speakers:
‍Jean-Laurent Petel, VP Finance Transformation
Kelton Elliott, Lead Data Engineer

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In the highly regulated insurance industry, pricing accuracy is mission critical. Yet many carriers still depend on spreadsheet-driven workflows, manual handoffs, and niche tools that introduce operational risk, fragment business logic.

Upland Capital Group, a specialty insurance provider, set out to modernize a high-stakes pricing workflow in a startup environment where teams need to move fast without sacrificing correctness or governance. Using Sigma as the application layer, Upland is transforming a manual process into a pricing application by pulling source-system data from Snowflake, combining Input Tables for structured data entry, Snowflake UDFs for governed actuarial logic, and pixel-perfect reporting to generate automated PDF quote letters.

In this session, the team will cover how they:
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Speakers:
‍Jeffrey Gottlieb, VP Data
Brent Danberg, Principal BI & Analytics Engineer

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DraftKings, a premiere sports entertainment operator, operates in a real-time environment where data accuracy and split-second decisions are non-negotiable. To support this, the team modernized its stack with Sigma, eliminating performance limitations of legacy tools to provide instant insights to operators and pilot AI-driven analytics. From tracking sportsbook liabilities during the Super Bowl to streamlining marketing workflows, DraftKings has eliminated technical bottlenecks to achieve 24/7 operational awareness.

Learn how DraftKings Innovates with Sigma to:

Speakers:
‍Vinod Paidakula, Director of Technical Program Management, Global Data
Muralidhar Tangudu, Lead Data Engineer, Global Data

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Real-time reporting is now table stakes. The real differentiator is how data is structured, activated, and experienced. In this session, Strategus, a Connected TV (CTV) advertising platform, shares how they rebuilt their CTV reporting infrastructure to move beyond static dashboards and into fully embedded, interactive campaign applications used by more than 1,700 clients and partners.  By combining a modern data warehouse, embedded analytics, and bidirectional data inputs, we’ve turned reporting into an operational layer, one that drives faster optimization, better decision-making, and measurable ROI.

We’ll walk through the end-to-end architecture behind these embedded applications, showing how simple UI inputs and Input Tables allow clients to add feedback, context, and campaign signals directly back into the warehouse. This approach replaces brittle spreadsheets and email chains while creating cleaner, more usable data for programmatic optimization.

What you’ll walk away with:

This session is for data and analytics leaders looking to build data experiences that go beyond reporting and into real business impact, and to see how Strategus is setting a new standard for data-powered programmatic performance.
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Speakers:
Adam Roderick, CEO, Datateer
Mark Sussman, Director of Data and Analytics

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Sigma has evolved beyond dashboards into a platform for operational analytics and AI-driven workflows. In this keynote, Aimpoint Digital demonstrates how we use Sigma AI Apps to streamline internal performance processes and deliver a unified analytics experience for large enterprises. We’ll start with a look at how Aimpoint runs its own consulting operations in Sigma, highlighting two internal applications:

The results include increased certification compliance and a 60% reduction in time spent on year-end performance reviews for both consultants and managers.

The session will shift to a live customer demo with Extreme Networks, showcasing a Unified Analytics and Decision Hub built entirely in Sigma. Attendees will see how a custom Sigma Landing Page and a Snowflake Cortex–powered Sigma-GPT enable users to quickly find reports, understand metrics, and get AI-assisted answers—without leaving Sigma. We’ll also preview an Access Controls App that provides clarity into user access and data relationships at scale. Together, these capabilities help organizations reduce BI fragmentation, accelerate time to insight, and expand analytics adoption by empowering data citizens to confidently explore and act on trusted data. This session is designed for leaders looking to operationalize analytics with Sigma AI Apps while reducing complexity across their analytics stack.
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