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This embedded application was built by Brooklyn Data Co. (a Velir Company) for a fictitious organization: Brook‘s Unique Goods. This company is an e-commerce company specializing in grocery goods. However, their regional and department managers lack visibility into their online sales and the results of their marketing efforts. They need a centralized place to understand customer segments. Brooklyn Data Co. (a Velir Company) conducted a comprehensive discovery process to identify the challenges regional and department managers face. Based on their findings, they proposed a solution involving creating a web application with embedded Sigma dashboards. This application will leverage sales data and predictive analytics to optimize marketing strategies and maximize sales impact while staying within budgetary constraints.
