eBook

From Cohort to Root Cause

4 Ways To Own Your Analytics Workflow

Traditional analytics workflows are holding business teams back from making data-driven decisions at the speed and scale required by today’s fast-paced and highly competitive market.

Most business intelligence tools were designed only for technical data experts who know how to code. And while spreadsheets remain the most beloved, well-known, and flexible analytics tool ever created, they simply weren’t built to handle the volume, variety, and velocity of modern data.

Fortunately, new cloud-native technologies are emerging that empower data-savvy spreadsheet gurus to take control and reimagine their analytics workflow. This guide explores 4 of the most common yet complex and iterative analyses done by cross-functional departments like marketing, finance, and sales.

After reading, you’ll know how to:

  • Harness your Excel skills to analyze billions of rows of live data across multiple sources at once
  • Drill directly into data underpinning visual dashboards down to record-level detail
  • Collaborate cross-functionally with data to ask questions and get answers in real time

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