Cohort Analysis in Seconds with Sigma

Cohort Analysis places users/customers into related groups and is frequently used to analyze customer retention, engagement, and loyalty. In this video, a “new customers” cohort is isolated to determine the highest lifetime value customers, the year of their first purchase, and the percentage they contribute to total sales. This requires several steps, technical skills, and extensive coding in other BI tools, but with Sigma, you can perform a Cohort Analysis in seconds – no manual coding required.