Marketing Campaign Performance Example
This workbook encompasses three key components; First Touch Analysis tracking lead generation and conversion rates, Campaign Analysis exploring key metrics with predefined filters, and a visual Campaign Dashboard to monitor lead, contact, and conversion trends over time. Collectively, these tools offer a robust framework for evaluating and refining marketing campaigns.
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Sigma is a cloud-native analytics platform that uses a familiar spreadsheet interface to give business users instant access to explore and get insights from their cloud data warehouse. It requires no code or special training to explore billions of rows, augment with new data, or perform “what if” analysis on all data in real-time.
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