September 1, 2021
Marketing Campaign Analysis with Sigma

Watch this short demo to see how Sigma enables marketing analysts and campaign managers to analyze and visualize live marketing data without the data size limitations of traditional spreadsheets. In this video, we drill from a campaign dashboard to the detailed, underlying data to perform calculations and analysis. We identify how campaigns are performing in terms of leads and bookings, and how different customer segments convert along the sales pipeline.
Speakers
We are Sigma.
Sigma is a cloud-native analytics platform that uses a familiar spreadsheet interface to give business users instant access to explore and get insights from their cloud data warehouse. It requires no code or special training to explore billions of rows, augment with new data, or perform “what if” analysis on all data in real-time.
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