Retail & CPG Business Intelligence
Sigma’s cloud analytics solution empowers retailers of all sizes to fully harness their data to identify and understand buyers, influence their purchase decisions, and maximize revenue.
For Retail Merchandisers
Access and holistically analyze live data from across retail systems to personalize experiences, optimize product placements, and develop cross-sell strategies on demand — all without having to know code or wait on your BI team for answers.
Understand the end-to-end customer journey
From first-touch to loyalty, Sigma enables you to combine, curate, and analyze billions of data points from across ad platforms, inventory systems, and other sources. Optimize messaging, engagement, and product mix at every touchpoint along the customer journey.
Use real-time data to tap into trends
Sigma connects directly to your BI team’s cloud data platform, so you always have access to the live data you need to fuel personalized and on-trend customer experiences. Plus, all your analyses are updated automatically, so you can revisit and reuse them anytime.
Surface actionable insights that drive revenue
If you know how to use a spreadsheet, you know how to use Sigma., Use Sigma's spreadsheet interface to investigate data down to the individual transaction or SKU level and gain insight into customer segments, best-selling products, highest-converting channels, and more.
We use Sigma to quickly surface information about our inventory position which enables our sales and planning teams to make the best decisions possible.
Tophi Rose
For Retail Data Teams
Free yourself from report factory hell when you empower domain experts across the organization to independently investigate data and find answers at cloud speed and scale — all without sacrificing security, governance, or compliance.
Harness the full power of the cloud
Leverage the virtually limitless speed, scale, and processing power of your cloud data platform. Join dozens of data sources, query billions of rows of live data, and quickly drill down to granular-level detail in minutes with just a few clicks.
Empower teams to self-serve
Now business teams can independently explore row-level data, perform cohort analysis, model scenarios, and more. Sigma’s powerful spreadsheet-like interface and formulas make it possible for anyone to ask questions and find answers in their data — no coding required.
Keep your data secure and governed
With Sigma, data stays in the safest place possible — your cloud data platform. Ensure data is fresh and accurate while eliminating risky extracts with direct yet governed data access for all. Uphold security and compliance standards with team workspaces, role-based permissions, audit logs, row-level security, and more.
3 Easy Steps to Get Started
No software to install!