ROLE

Marketing analytics software

In this consumer-driven economy, knowing your customers wants and needs from start to finish gives you a competitive advantage. Using Sigma, you can create rich customer 360s with billions of rows of customer data, giving you a clearer view of how to optimize your campaigns.

Request a demo Free trial

A website that shows a graph of customer satisfaction.

Top organizations choose Sigma. See for yourself.

Marketing analytics in Sigma means more ROI

Optimize your marketing funnel

Sigma has the power to analyze all of your touchpoints from your customers so that you can analyze and track metrics like customer acquisition cost, bounce rate, and average time on page.

A graph shows the best performing ads on Facebook and Google.

Know your customer

You have millions or billions of rows of customer data to analyze, but you’re only able to use summarized versions of that data to make decisions. With Sigma, you can analyze all of your data to increase ROI on campaigns.

See how ›

Track your brand

In today’s fast-paced market, products complete ruthlessly for brand awareness. Sigma allows you to analyze search volumes, traffic, and other metrics so that you can create a strategy to improve your brand awareness as a company.

See how ›

Explore our Customer Stories

Raashi Hasija

Head of CRM

“We have our customer table and transaction-level data from our e-commerce store as well as our brick-and-mortar retail stores,”. “Sigma has been really helpful in collating all of our data together so we can create rich customer 360s. We're no longer isolated in our view of the customer from just the online shopper but have been able to add color from the brick-and-mortar shopper as well.”

George Durzi

CTO

"Since implementing Sigma, we have been able to quickly get insights into how a delivery day went and tweak our labor planning, increase capacity in different areas, identify optimal delivery windows, and better allocate resources."

Alex Mora

Data Engineer

"We’re able to cover all our business user needs and use cases with Sigma. This keeps the ad hoc requests to a minimum so both sides of the business can be more productive."

Dominic Go

Director of Analytics at Olivela

“Sigma simplifies an immense level of complexity. It lets domain experts at Olivela solve business problems without my technical data analytics help”

Marketing Analytics Software

Related Resources

Campaign Spend Attribution and Row-Level Data with Sigma

Sigma gives access to granular row-level data empowering marketers to do more — enabling them to drill down into campaign performance to gain deeper insights which can be used to make data-driven decisions on the fly.

A computer monitor with a graph and a magnifying glass on it.

Turn Data Into Better Strategies With Digital Marketing Analytics

Sigma’s marketing analytics solution empowers every marketer to easily access and analyze data across channels and campaigns in real-time to ensure spending and resources drive maximum sales pipeline and ROI.

Sigma bird sitting on a cloud with speech bubbles, expressing different emotions.

7 Advantages of Marketing Analytics (And How To Get Started Today)

Marketing analytics are critical because they allow businesses to better understand high-level marketing trends and determine which campaigns/efforts worked and why. Sigma helps Marketers maximize every marketing dollar spent by providing a complete view of campaign data.