Sigma for Marketing Analytics
In this consumer-driven economy, knowing your customers wants and needs from start to finish gives you a competitive advantage. Using Sigma, you can create rich customer 360s with billions of rows of customer data, giving you a clearer view of how to optimize your campaigns.
DATA-DRIVEN BUSINESSES USE SIGMA FOR FAST, EASY, AND POWERFUL ANALYTICS
Marketing analytics in Sigma means more
ROI
Optimize your marketing funnel
Sigma has the power to analyze all of your touchpoints from your customers so that you can analyze and track metrics like customer acquisition cost, bounce rate, and average time on page
Know your customer
You have millions or billions of rows of customer data to analyze, but you’re only able to use summarized versions of that data to make decisions. With Sigma, you can analyze all of your data to increase ROI on campaigns.
See how
Track your brand
In today’s fast-paced market, products complete ruthlessly for brand awareness. Sigma allows you to analyze search volumes, traffic, and other metrics so that you can create a strategy to improve your brand awareness as a company.
See how
Explore our Customer Stories
Raashi Hasija
Head of CRM
“We have our customer table and transaction-level data from our e-commerce store as well as our brick-and-mortar retail stores,”. “Sigma has been really helpful in collating all of our data together so we can create rich customer 360s. We're no longer isolated in our view of the customer from just the online shopper but have been able to add color from the brick-and-mortar shopper as well.”
George Durzi
CTO
"Since implementing Sigma, we have been able to quickly get insights into how a delivery day went and tweak our labor planning, increase capacity in different areas, identify optimal delivery windows, and better allocate resources."
Alex Mora
Data Engineer
"We’re able to cover all our business user needs and use cases with Sigma. This keeps the ad hoc requests to a minimum so both sides of the business can be more productive."
Dominic Go
Director of Analytics at Olivela
“Sigma simplifies an immense level of complexity. It lets domain experts at Olivela solve business problems without my technical data analytics help”
Additional Resources
We are Sigma.
Sigma is a cloud-native analytics platform that uses a familiar spreadsheet interface to give business users instant access to explore and get insights from their cloud data warehouse. It requires no code or special training to explore billions or rows, augment with new data, or perform “what if” analysis on all data in real-time.