Parsing JSON in Seconds with Sigma

JSON is a semi-structured data type, primarily from web applications, that can hold valuable customer information, especially for Marketing, DevOps, IoT, and even Gaming. In this video, customer demographic data is extracted from JSON and added to regional sales totals to determine if a particular age group is having a significant impact on sales. Traditional BI tools require complex SQL coding to prepare JSON data for analysis, but with Sigma, anyone can easily incorporate JSON data into analyses – no manual coding required.