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We spoke with Kyle, a Product Manager at Crexi, an online commercial real estate marketplace that connects brokers, investors, and industry professionals. Crexi needed a data solution that was agile, intuitive, and also reduced reliance on technical teams. They turned to Sigma to empower internal teams, streamline data processes, and bring market insights to customers. With Sigma, Crexi successfully launched interactive market reports, cut development time, and improved adoption across teams—creating a more data-driven and efficient organization.
Crexi is one of the largest online commercial real estate marketplaces. We were heavy users of another BI tool, which was our main data visualization tool for internal metrics and reporting. But we had never used a visualizer for customer-facing analytics, so we came to Sigma and discovered embedded analytics.
Other BI tools can be difficult to learn. We had specialized people in the company who were the best at building dashboards. Once someone knew how to do it, it was helpful, but it wasn’t easy for a new person to pick up.
A major factor in the decision to onboard Sigma was the engineering cost and development time required to build this experience for users.
We needed a dynamic, easy-to-visualize historical view of our proprietary data. Building that in-house would have required a huge investment of engineering time and resources.
The big value with Sigma was that it was plug-and-play.
The big value with Sigma was that it was plug-and-play. Our data and BI teams could own visualization instead of relying on engineers for maintenance.
We could move faster, implement quicker, and focus on constant iteration. Speed to market is critical at Crexi, and Sigma helped accelerate that while reducing costs.
We built a dynamic data center where users can access any real estate market in the U.S. using Crexi’s proprietary data. Our goal was to uncover trends and insights that users might not have been able to find on their own.
We launched 20 reports using in-house data to help users make better decisions in commercial real estate. The actual implementation—from ‘let’s build this in Sigma’ to embedding it on our site—took about a month.
We hired a new team member focused solely on Sigma.
The launch of Sigma’s embedded analytics in our product has been one of our more successful releases as far as user engagement. Anecdotally, we added a feedback form for people to add reports they wanted to see, and the majority of the feedback was, 'This is great. We were missing this. We're glad you added this.' Historically, when you put out a feedback model, it's more negative than positive, so this was a nice change.
We also hired a new team member focused solely on Sigma. Coming from outside the industry, they picked it up quickly. Within a month, she was able to make report changes and updates without needing support from design or engineering.
The most exciting thing is how easy it is to add new reports and quickly get those in the hands of our customers. Now that we’ve released and collected user feedback, we have a long list of new reports and visualizations we want to build. Knowing that we can do that without needing a bunch of tickets through engineering and dev time is great.
We have these market reports, but where else in our platform can we start to replace older stagnant reports or other visualizations we built in-house? Where can we go to make some of these other parts more efficient? That’s one area we'll definitely dive into as we continue to grow with Sigma—taking some of our own internal legacy components and replacing them with Sigma components.
There’s always intention behind what Sigma is trying to do for us.
Sigma has been one of our favorite partners to work with. The responses are quick. It always feels like there’s intention behind what Sigma is trying to do for us.
Read more stories from Sigma’s customers or download a trial here.
