JSON is a semi-structured data type that can hold valuable customer information, especially for Marketing, DevOps, IoT, and even Gaming. In this demo video, customer loyalty program data is easily parsed and extracted from a large, nested JSON column and used to see the impact of loyalty program membership on sales. Traditional BI tools require complex SQL coding to prepare JSON data for analysis, but with Sigma, anyone can easily incorporate JSON data into analyses – no manual coding required.
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