April 26, 2021
Parsing JSON in Seconds with Sigma
JSON is a semi-structured data type that can hold valuable customer information, especially for Marketing, DevOps, IoT, and even Gaming. In this demo video, customer loyalty program data is easily parsed and extracted from a large, nested JSON column and used to see the impact of loyalty program membership on sales. Traditional BI tools require complex SQL coding to prepare JSON data for analysis, but with Sigma, anyone can easily incorporate JSON data into analyses – no manual coding required.
Speakers
We are Sigma.
Sigma is a cloud-native analytics platform that uses a familiar spreadsheet interface to give business users instant access to explore and get insights from their cloud data warehouse. It requires no code or special training to explore billions of rows, augment with new data, or perform “what if” analysis on all data in real-time.
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