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Putting People First: Why I Joined Sigma

Putting People First: Why I Joined Sigma

UPDATESPutting People First: Why I Joined SigmaCristina Bravo OlmoVP Marketing, SigmaJust hear the guy out, I thought while waiting at The Grove Yerba Buena.I'd made several attempts to cancel this morning's chat about a prospective VP of Marketing role at a company...

ETL vs. ELT: Which is Right for Your Company?

ETL vs. ELT: Which is Right for Your Company?

GUIDESETL vs. ELT: Which is Right for Your Company?Devon TackelsHead of Communications, SigmaAre you considering a move to a modern cloud data warehouse like Snowflake, BigQuery, or Redshift? If so, you’ve probably got a few questions about building the right data...

Don’t Dread KPI Reporting—Automate It Instead

Don’t Dread KPI Reporting—Automate It Instead

GUIDESDon’t Dread KPI Reporting—Automate It Instead Devon TackelsHead of Communications, SigmaIt’s that time of the month again. We all know the drill: it’s time to report on your team’s Key Performance Indicators (KPIs). There’s an executive meeting down the hall...

Volta: Mia Oppelstrup on Finding Her Inner Data Nerd

Volta: Mia Oppelstrup on Finding Her Inner Data Nerd

CUSTOMER STORIESMia Oppelstrup on Finding Her Inner Data NerdDevon TackelsHead of Communications, SigmaData is all around us. We interact with it every day on our phones and computer screens. We crunch numbers when it comes time for quarterly reporting or comparing...

Erik Van Dorp on Becoming a Data-Driven Marketer

Erik Van Dorp on Becoming a Data-Driven Marketer

INDUSTRY TALKErik Van Dorp on Becoming a Data-Driven MarketerDevon TackelsHead of Communications, SigmaAsk any marketer, and they will tell you that analytics has increasingly become a part of their day-to-day life. Long gone are the days of broad, untargeted TV spots...

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