January 2023

How Retailers Use Data in Uncertain Times

In an ever-changing retail environment, retail merchandisers are uniquely positioned to use data analytics to improve their store’s bottom line, no matter what disasters may strike. By gaining a deeper understanding of customer preferences and shopping habits and optimizing floor space, product mix, and other elements, they can increase sales, improve customer satisfaction, and maximize profitability to successfully become data-driven.

In this eBook, we'll explain multiple ways that Sigma can help you optimize and better produce results for your retail company.


Jon Avrach
Sr. Director, Solution Architecture & Evangelism at Sigma
Scott Hendrick
Director of Product Marketing at Sigma
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We are Sigma.

Sigma is a cloud-native analytics platform that uses a familiar spreadsheet interface to give business users instant access to explore and get insights from their cloud data warehouse. It requires no code or special training to explore billions or rows, augment with new data, or perform “what if” analysis on all data in real⁠-⁠time.