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Erik Van Dorp on Becoming a Data-Driven Marketer

Erik Van Dorp on Becoming a Data-Driven Marketer

INDUSTRY TALKErik Van Dorp on Becoming a Data-Driven MarketerDevon TackelsHead of Communications, SigmaAsk any marketer, and they will tell you that analytics has increasingly become a part of their day-to-day life. Long gone are the days of broad, untargeted TV spots...
Bold by Design: Sigma gets a new look

Bold by Design: Sigma gets a new look

UPDATESBold by Design: Sigma gets a new lookAnne Marie JasinowskiArt Director, SigmaAs an early-stage startup closing in on our first year in the market, we’re ready to take things to the next level. The desire to evolve...
Find Latest Weekday and Previous Weekday

Find Latest Weekday and Previous Weekday

GUIDESFind Latest Weekday and Previous WeekdayCurrent WeekdayReturns the Date of the current or most recent weekday (Monday through Friday). If the input date is a Monday, the function returns the input date. If the input date is a Sunday, the function returns the...
Assign Your Data to Categories

Assign Your Data to Categories

GUIDESAssign Your Data to CategoriesSometimes you need to group your data into categories that are specific to your organization and the analysis you need to do. This could be grouping dates into Holiday seasons, defining revenue ranges, or even defining your...

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